Protecting your intellectual property in the digital environment is an incredibly complex issue, one that no platform, algorithm or government regulation has an adequate response to. For instance, while live streaming UFC PPV is strictly prohibited by platforms like YouTube and Twitch, some streamers found a way around this. What they did was simulate using a joystick and pretending it was a video game in order not to get instantly banned by the platform. The funniest thing is the fact that it worked. On social media, with all the shares, retweets and a myriad of false profiles, it’s even harder to keep everyone in check and in order.


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